The typical website visitor is looking to find information quickly and with as little effort as possible. Visitors don’t have the time, or the patients, to figure out a confusing website structure. This is especially true for the first-time or prospective customer that is not familiar with your business. Having a clear, well thought out website with simple and logical navigation is vital!
Old Style Template
With less “stuff” simple webpages tend to download more quickly. This is good for SEO as Google likes quick loading websites.
As more content is viewed on mobile devices the benefit of simple website design becomes more apparent. Conversely, a cluttered, busy or simply poorly thought out webpage will likely confuse or frustrate your visitor in such an environment.